A 6-Week Brand & Marketing IntensiveMarketing that finally
feels like you.
For business owners who love their work but shrink when it’s time to promote it. Grow your reach and your revenue, without screaming into the void, chasing algorithms, or losing your voice.
REAL TALKYou started your business because you were inspired.
Because something mattered to you — an approach, a perspective, an offering. You took the risk, and now you’re making a living doing the work that lights you up.
There’s just one problem…
Talking about your work feels hard. Overwhelming. Performative, even. You find yourself rewriting your bio for every opportunity, staring at a blank LinkedIn post, wondering if you're doing enough or doing any of it right. Marketing starts to feel like noise you're obligated to produce. Like a chore you have to push through rather than something that flows from your work.
.
If any of this sounds familiar, Grounded Growth is for you.
A different approach to brand & marketing Let’s go from roots to reach.
Grounded Growth starts with the most important element of your business — the one conventional marketing strategies often leave out: you.
Your inspiration launched this business. It's also the foundation of a brand and marketing strategy that can actually grow with you.
Through six weeks of live lessons, we’ll slow down together, step back from the pressures of “doing marketing right",” and help you reconnect with what you’re building and why. You’ll move from inner clarity to outer confidence — leaving with the essential elements of a meaningful brand, website, and marketing strategy.
In short: everything you need to cultivate growth where it matters most.
WEEK
01
Brand Foundations
Tap into the most essential ideas that underpin your business: your inspiration, the impact you’re trying to make, and your special sauce.
> Purpose, positioning & values framework
WEEK
02
Your Story & Messaging
Turn your experience, perspective, and expertise into crisp, repurposable language that builds trust and consistency wherever you show up.
> Updated core brand messaging
WEEK
03
Website Content
Let your website do the talking for you by focusing it on the content that matters most to audiences — and leaves them wanting more.
> DIY website content blueprint
WEEK
04-06
Regenerative Marketing
Learn how to consistently share your work in ways that nourish your inspiration, structure your creativity, and grow your reach with the right audiences.
> Sustainable content marketing plan
Meet Your Instructors
Alexandra Phipps (she/her)
Most people call her Lexie — and most come to her when they know what they do but can't quite explain it. After years in brand strategy at agencies, she went independent to work with the people who inspire her most: founders and business owners finding their voice. She gets the challenge of marketing your own work because she's really lived it. Her superpower is helping people get clear on what they're all about and giving them the language to carry it forward.
Allison Murphy
(she/her)
Allison is a content marketing strategist with 10+ years of experience helping purpose-driven brands and leaders grow. She takes a regenerative approach to marketing, one rooted in clarity, embodiment, and lasting impact rather than chasing trend cycles. As a queer woman and social justice advocate, Allison is driven to help people and organizations doing the real work activate the power of their voice in service of more just futures. Follow her on LinkedIn.
WHAT'S INCLUDEDAn intentional intensive
focused on what matters most.
Six weeks of live sessions, real accountability, and hands-on support — designed to fit into your life without taking it over.
Tuesday Live Lesson · 12pm EST ·
1 hourWe teach the concept, you apply it directly to your own business. Each week builds on the last.
Thursday Open Working Session · 12pm EST ·
1 hour OPTIONALDrop in for feedback from your instructors and peers, listen in on others' progress, or quietly work alongside the group. No agenda, no pressure, just dedicated time to make meaningful progress.
One Private 1:1 Session with Your Instructors BONUS
A dedicated hour with both instructors, scheduled at a time that works for you. Bring your messaging, your website, or your marketing strategy — wherever you need the most support.
Resources to support your growth:
Brand Messaging Framework
A guided workbook to help you articulate the ideas and story behind your workWebsite Content Blueprint
A clear framework for turning your messaging into compelling website contentContent Marketing Guide
A simple structure for turning your ideas and expertise into posts, articles, and updatesCommunity Space
A dedicated slack channel for reflection, support, and accountability between sessionsSession Recordings
Every session recorded and yours to keep, forever
Grounded Growth
Inaugural Spring 2026 Cohort
$995
Dates
April 22nd – May 29th, 2026
Schedule
Tuesdays & Thursdays at 12pm EST — lessons, then optional co-working
Commitment
About 2 hours a week — one hour live, one hour making it yours
imagineWhen marketing grows from the inspiration behind your work…
Everything gets simpler. You’re not guessing what to say or forcing yourself into strategies that don’t fit. Instead, marketing becomes a natural extension of the work you’re already doing.
And when your message becomes clear and consistent, the right opportunities start finding you — more aligned clients, reciprocal collaborations, and work that pays you what you're actually worth.
Let’s make your marketing feel:
Clear, not confusing
You know exactly what to say and why. Writing a bio, a post, or a pitch feels filled with possibility instead of a chore.
Connected, not performative
Your marketing reflects who you actually are and deepens your expertise, attracting the right opportunities.
Sustainable, not depleting
Instead of bursts of effort followed by burnout, you build a marketing rhythm you can maintain long-term.
Effective, not lucky
Growth grounded in real audience understanding and brand clarity — not hoping the algorithm notices you.
Common Questions & Answers
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Grounded Growth offers two chances to meet live each week — our weekly Wednesday lessons and our optional Friday working sessions. Lesson attendance is recommended but not required and working sessions are fully optional.
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Grounded Growth is designed primarily for service-based business owners or thought leaders. Product-based founders are welcome if they are the visible face of the brand.
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Yes we do. Reach out to inquire.
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This program is most effective for folks who have an existing business or independent practice, or for those actively starting a business.
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We acknowledge that the marketing industry has historically upheld white supremacy, colonialism, sexism, homophobia, transphobia, and more. As an embodiment of our values, we offer one scholarship per cohort for business owners with financial need who identify as BIPOC and/or a member of the LGBTQIA+ community. Doing so helps us ensure that the future of marketing centers communities that have historically been harmed by it.
Send us an email here if you’re interested and eligible for a Grounded Growth scholarship.
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